Friday 10 January 2014

My Story

Creativity is their livelihood
Mohammed Younus/ Hyderabad: It is not profession but passion that has been crafting their livelihood. They create different art samples and earn their bread. Students of Jawaharlal Nehru Architecture and Fine Arts University (JNAFAU) feel that creativity and passion towards art brought them to this domain. A considerable number of students have passed out from this college to settle as art directors, designers and other such professionals.

"Many students want to choose designing as their profession and are using their neurons to gain knowledge of designing"

“A particular design is required for any product to be introduced in a market and that can only be created by an artist,” says an enthusiastic Anish, student of Bachelor of Fine Arts. Many students want to choose designing as their profession and are using their neurons to gain knowledge of designing. Explaining about their profession, a student said that art was applied to every small concept of a design and thus products were made.

Another student from the college R Shravanti said that she had abandoned her thought to learn chartered accountancy and joined fine arts to nurture her instinct towards art. Aspiring to become a designer, she is hopeful of a good livelihood. “We can start our own business and opt for any corporate company. There are plenty of opportunities in designing,” she said. JNAFAU principal B Srinivas Reddy said that students join such courses with their interests as it was a creativity-driven profession. Elaborating about the courses in his college he said that there were five courses at graduation level - BFA Applied Art, Painting, Photography, Sculpture and Animation.

About new technology in art and design he said, “Fine arts are the result of thinking process of a person. Softwares are just tools to understand and ease the process.” However, he opined that there was a lack of awareness about art in India. A student Pawan Kumar said that he had joined Fine Arts to learn the basics and principles of different forms of art, despite having several years of experience in designing. He said that visual designing was a key factor in e-learning and only a good illustrator could create good moving graphics.

Applied Art department head Sundar Kumar said that BFA was a four-year integrated undergraduate programme during which a student learns basics of various fine arts. He said there were plenty of opportunities in painting, photography and other designing streams. About applied art he said, “Applying art for a purpose is learnt in this stream. Generally it is used in advertisements.” The University has been catering to the needs of art and design for several decades. Besides bachelor’s degree, post graduation in painting, photography and applied art is also made available. Around 600 undergraduates pass out every year from the college and PG courses record 70 pass outs per year.