Indian Media or Press attributes every change and latest trend prevailing in society to itself.Media proudly proclaims that it is a fourth estate and actively participating in the process of nation building.There are many definitions of their(Media and Press) own about the "national interest" and patriotism.Earlier there were state run Media and it was focused on public issues and developmental activities.But later on, after the electronic media revolution many private parties entered into the 'Media Business'.They also started to feel that they are also doing the same as the erstwhile State Media. Things changed with the years and the private media groups started to set the trends of commercializing everything.
We observe that every news channel is in the competition to get the information first and telecast it before any other channel do it. This competition is to reach the viewers with a very latest information.But by doing this they are making their 'Brand' as first in every information.These media groups or News channels are run by businessmen and big investors.They are purely commercial news channels.Their urgency to get the information and to update is not for the viewers but to get the 'brand name' of ''Updated" and "Very Fast".They cash this brand by getting TRP and while getting the commercial adds.
Just like the erstwhile slogan of 'India Shining' the media groups or News channels want to project India as an emerging 'superpower'.To justify this news channels and 'journalists' telecast the news of Cricket acheivings, cultural acheivings(mostly by bollywood) as a whole or most important news.They dont miss a single update from Cricket and cinema industry as if every indian is worried about these two.News channels are creating "Cricket" and "Showbiz Philia" and project it as the voice of indian population.Whereas if we see the ground realities, the majority or indian population is worried to get two time meals a day.Seventy percent of indian population live in villages and they face many problems.The major income source of indian population is agriculture.Thousands of villages of India are still lack raod facility,electricity and drinking water.Recently the hot topic of all the News channels of our country was 'Baby Aishwarya'. Correspondents of different news channels were seen looking for a single update and immediately reporting it.They didn't missed a single update from Aishwarya's admition into the hospital to the delivery of the baby.Do indians really need that information.Is there any justification for this attitude of news channels.This sort of reporting even irked Amithabh bachan,Father in law of Aishwarya.Now the news channels are turned on to the renowned cricketer Yuvraj singh. The news is Yuvraj is battling lung Tumour.No doubt as an ace cricket he needs the emotional support of all the indians.But there are thousands who are dying due to many such diseases because they cannot afford the charges of treatment. who will speak for them.We are deeply sad on linstening the news of Yuvi suffering tumour, but there is a hope that he can afford the charges of operation, hospitalization and treatment.But lakhs of indians become bankrupt after such treatments.Media and News channels should check out their priorities and reform themselves before any law is designed for them....
We observe that every news channel is in the competition to get the information first and telecast it before any other channel do it. This competition is to reach the viewers with a very latest information.But by doing this they are making their 'Brand' as first in every information.These media groups or News channels are run by businessmen and big investors.They are purely commercial news channels.Their urgency to get the information and to update is not for the viewers but to get the 'brand name' of ''Updated" and "Very Fast".They cash this brand by getting TRP and while getting the commercial adds.
Just like the erstwhile slogan of 'India Shining' the media groups or News channels want to project India as an emerging 'superpower'.To justify this news channels and 'journalists' telecast the news of Cricket acheivings, cultural acheivings(mostly by bollywood) as a whole or most important news.They dont miss a single update from Cricket and cinema industry as if every indian is worried about these two.News channels are creating "Cricket" and "Showbiz Philia" and project it as the voice of indian population.Whereas if we see the ground realities, the majority or indian population is worried to get two time meals a day.Seventy percent of indian population live in villages and they face many problems.The major income source of indian population is agriculture.Thousands of villages of India are still lack raod facility,electricity and drinking water.Recently the hot topic of all the News channels of our country was 'Baby Aishwarya'. Correspondents of different news channels were seen looking for a single update and immediately reporting it.They didn't missed a single update from Aishwarya's admition into the hospital to the delivery of the baby.Do indians really need that information.Is there any justification for this attitude of news channels.This sort of reporting even irked Amithabh bachan,Father in law of Aishwarya.Now the news channels are turned on to the renowned cricketer Yuvraj singh. The news is Yuvraj is battling lung Tumour.No doubt as an ace cricket he needs the emotional support of all the indians.But there are thousands who are dying due to many such diseases because they cannot afford the charges of treatment. who will speak for them.We are deeply sad on linstening the news of Yuvi suffering tumour, but there is a hope that he can afford the charges of operation, hospitalization and treatment.But lakhs of indians become bankrupt after such treatments.Media and News channels should check out their priorities and reform themselves before any law is designed for them....
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